To celebrate the relaunch of our iconic Topstar sneaker, we have collaborated with Brooklyn artist, actor, model, muse, entrepreneur and hip-hop superstar, Joey Bada$$.
“I carry New York with me everywhere I go. It’s almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand,” Joey commented. “The fact that it’s an OG classic brand, and that’s basically my sound – OG, classic, timeless – I just thought it was a match made in heaven,” he continued.
Our Fall campaign below demonstrates Joey’s charisma and versatility as well as reveals a selection of the Topstar sneakers dropping this season.
We’ve got a lot more in the works together, so stay tuned.