Joey Bada$$ crowned PONY Creative Director

We told you we had big news coming! Today, we are proud to announce Brooklyn's own, Joey Bada$$, has been named our Creative Director and the release of his first signature PONY sneakers. 

"Being crowned the first Creative Director of PONY...it feels amazing to receive that title with a brand that is in sync with who you are." Joey stated. "It's pure synergy. This is some classic, authentic, vibe: that's how I feel. I am a 'Product of New York' and I plan to keep bringing my inspirations and background to PONY naturally."

To coincide with the announcement, Joey designed four signature PONY sneakers: A Pro Era suede collection in red, green and yellow that is available now at Urban Outfitters and PONY.com. The fourth sneaker is a rich burgundy that will be available in the New Year.

Our new campaign below captures Joey in the Brooklyn neighborhoods he grew up in, wearing his freshly designed signature sneakers.

Click here to shop Joey’s collection now!




Joey Bada$$ x PONY (Brooklyn)

Joey Bada$$ x PONY (Brooklyn)

Joey Bada$$ x PONY (Brooklyn)
Joey Bada$$ x PONY (Brooklyn)
Joey Bada$$ x PONY (Brooklyn)